We are a leading distributor of wholesale electrical products and accessories. We supply ready goods, make customized electrical products and patent them. Our company has been in the market for 60 years. With our efficient after-sales service, end-consumers trust us and feel secure when buying our products.
Internet shopping sites such as Amazon, Lazada, Taobao, Alibaba, Qoo10, have changed the way customers demand and buy products today. Though they offer lower-priced products from various countries, they do not cater to internet-savvy, quality conscious customers who like to check out and shop from various internet sites.
We build products that are not easily found in the market. We also have the capability to build products from scratch that are tough to copy. Singapore is internationally known as the last word in quality and safety. As such, Singapore Safety Mark is applied for all our required products.
All our products are competitively priced, keeping in mind production costs, standards of quality, and your budget. We adhere to international standards of safety. Our manufacturing units have fully equipped in-house testing facilities. We send products for safety testings to international certified laboratories, including Intertek and TUV, to ensure you get the best.
1941 – At the tender age of 10, Mr Lee Hien Cheong left his hometown Xiamen to escape the widespread poverty and famine issues in China. After sailing in wind-powered junks for 9 days and 8 nights, he arrived in this foreign land. He had nothing but merely a fierce determination to survive. In the next 16 years, Mr Lee worked hard as apprentices in various sectors to scrape for enough money to fulfill his dream of becoming an entrepreneur.
1957 – Mr Lee invested his life savings and established his first humble shop named Hean Lee Radio Service in Pasar Lane that sold electrical and electronic components.
1967 – Hean Lee Radio Service’s business expanded rapidly and the shop was moved to Kelantan Road.
1978 – Hean Lee Radio Service moved once again to Kelantan Lane. For the first time, Mr Lee dabbled into importing and wholesaling because he knew it would benefit the business in the long run.
1982 – A head office and showroom was officially opened at Jalan Besar Plaza.
2003 – Hean Lee Radio Service was registered as a company under the name of Hean Lee Radio Service Pte Ltd.
2015 – The branch in Kelantan Lane was closed because we wanted to focus all business operations at our head office.
2019 – Appointed as authorised distributor for MARSHALL TRAVEL.
– Appointed Maudire Distribution Sdn Bhd as exclusive distributor for SOUNTEOH
Present – Our company has evolved into one of the leading pioneers in the electronic and electrical market. Throughout the years, we have earned the support and trust from both local and foreign customers.